Gilly Flowers is a Silver Lake florist committed to crafting distinctive floral moments for all.

Tucked in the heart of Sunset Junction, Gilly Flowers is a neighborhood shop offering beautiful florals and the most delightful in-store experience. Patrons are free to pick stems from vases that line the shop’s interior for Gilly and his expert team to craft into arrangements. Moody green walls, weathered brick, and gorgeous brass detailing add to the charm of it all. With inspiration as rich as this, we knew we wanted to pay homage to Gilly's stunning storefront in the work we created.

We created a custom, hand-drawn logo for Gilly. The ’g’ was pulled from a found monogram during our mood board explorations and sparked immediate adoration from Gilly. We rounded out the fanciful monogram with more structured letterforms, resulting in a logo that feels storied yet modern.

We created an elegant website to serve as a digital extension of Gilly's space, incorporating its signature colors and architectural shapes into the visual language. The result is a seamless e-commerce experience that's rich with details that harken back to the Sunset Junction storefront. Visit the website here.

Each and every Gilly arrangement is created with the utmost care and artistry so we knew the accompanying collateral had to feel just as thoughtful. We created a suite of branded goods including stationery, stickers, tape, tissue paper, and matchboxes (the latter deemed a must-have after Gilly fell in love with a mock version during our Round 1 Identity). Each collateral piece brought Gilly's elevated identity to life by way of elegant design and quality materials.